How to create a buyer persona using a free tool

Buyer personas help you identify your target audience, their needs, and how to communicate with them.

In this video, I will teach you how to create a buyer persona using a free tool

As I mention in the video, the tool is probably a bit more appropriate for B2B businesses, but you can totally use it if you have a B2C, might need to adapt some of the profile fields though 🙂

Let me know in the comments if you have any questions about this!