How to find content ideas for your marketing strategy

I know I talk a lot about Content Marketing here... But this is because I really BELIEVE in it! I believe good content can attract customers to your website, help them convert into leads (people that love your stuff and give you their contact details so that you can continue the conversation via email), and ultimately, allows you to build a trustful relationship to help you close that deal (or, encourage people to make the purchase, if you have an ecomm).

Now, one thing about content, is that it has to be done right 😉 It's not about publishing blog posts about your products once in a while. You have to identify topics your audience is REALLY interested in.

In this video, I give you an exercise that will help you find content ideas for your business.