What is your email's main call to action (CTA)?

Yesterday I got some time to look at a few newsletters I receive from businesses. I do this from time to time to look at what companies are up to when it comes to email marketing.

Turns out I found many newsletters that didn't have a clear purpose. The email would have 1000 links to all sorts of places on the internet. As a user, I didn't know "where to go to" after reading the email.

I am a big advocate of the idea that emails should have one clear purpose and this is what I talk about in today's video.