How (and why!) use the SEO section of HubSpot
What do you use to get keyword search volume and difficulty? SemRush? Moz? Ahrefs?
There are so many SEO tools out there... But if you're using HubSpot's Professional or Enterprise-level subscriptions, you have an embedded SEO tool available within your account.
You can easily research keyword search volume and competition and plan your SEO strategy around a topic cluster approach. If you're not familiar with this framework, read this blog post.
Use this tool to plan your website and blog content and give your SEO a boost.