If you’re here, it’s probably because:

• You’re a professional working with HubSpot at a business

• OR you want to offer HubSpot consulting as a service

• OR you own a business and you’ve put money into HubSpot

I bet you already know some HubSpot basics (you know your way around the HubSpot CRM, how to send emails, create lists, and things like that).

You need HubSpot for your day-to-day work and have HubSpot operational knowledge…

But your journey doesn’t end here!

After acquiring HubSpot operational knowledge, you need HubSpot strategic knowledge!

Here’s the thing:

Using HubSpot without the full picture is like trying to build a house without a blueprint. Sure, it might stand for a while, but one wrong move, and you could be staring at a pile of rubble.

Knowing how to USE a HubSpot account is different than knowing how to MANAGE a HubSpot account.

When you use a HubSpot account, you create contacts, send emails to people, create lists, and things like that. This is OPERATIONAL knowledge.

Managing a HubSpot account is STRATEGIC knowledge. It involves:

• Ensuring the account is set up correctly

• Identifying and resolving any significant errors before they waste your time/money (or both!)

• Making sure every team member using HubSpot is following the best practices

• Conducting an Account Audit to maintain cleanliness and health

• Granting appropriate access to other users

• Ensuring that the business is leveraging HubSpot’s full potential by having a proper strategy in place

And this is EXACTLY the information you need to ensure you’re getting the most out of a HubSpot account.

You are not going to become the HubSpot go-to person for your employer or clients only by knowing how to do things inside HubSpot. You’re going to become their HubSpot go-to person by knowing how to think about their HubSpot account as a whole, ensuring everything is set up correctly, and learning how to identify potential problems before they happen. This is STRATEGIC knowledge.

You’re not going to get the best ROI for your business’s HubSpot account subscription only by knowing how to do things inside HubSpot. You’re going to make the most out of your account by knowing how to think about your HubSpot account as a whole, ensuring everything is set up correctly, and learning how to identify potential problems before they happen. This is STRATEGIC knowledge.

See where I am going here?

Strategic knowledge is what enabled me to become a sought-after HubSpot expert.

See some of the messages I got from potential clients on Linkedin. Notice how, in one of them, the client says “we’re struggling with setting up HubSpot correctly…”. They need help with STRATEGIC knowledge.