How to build a HubSpot Drip Campaign

 
 

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Tutorial timestamps:

00:10 - What do you need to create a HubSpot Drip Campaign

01:11 - What is a HubSpot Drip Campaign

01:24 - Different ways of creating Workflows

02:12 - Why do you have to choose the "contact-based" type for your Drip Campaign

03:33 - The two basic elements of a Workflow - Triggers & Actions

03:40 - What is a Workflow Trigger

04:37 - Creating a Drip Campaign triggered by a form submission

05:00 - Quick recap of how to build a HubSpot form

06:30 - What is a Workflow Action

06:50 - Adding the first email to your Drip Campaign

08:00 - Adding more emails to your Drip Campaign

09:36 - Adding delays in between emails

10:40 - Wrapping up your Drip Campaign - Giving it a name & publishing settings

12:43 - How to create a HubSpot Drip Campaign if you only have access to the HubSpot

Starter plan

16:15 - Want to fully master HubSpot Marketing Automation?

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A HubSpot drip campaign is an automated sequence of emails to potential customers or leads. The emails are tailored to specific actions that the lead takes, such as signing up for a newsletter, downloading an ebook, or browsing a certain product or service on your website. The goal is to keep the lead engaged and interested in your business over time, ultimately leading to a conversion or sale.

A HubSpot drip campaign can help you nurture leads, build trust, and increase conversions. By automating the process, you can save time and resources while still providing valuable and targeted content to your potential customers. With a well-crafted drip campaign, you can deliver the right message at the right time, which can increase engagement and encourage the lead to take action.

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