How to create UTM tracking links inside of HubSpot

My client was frustrated. They had spent a good amount of time creating UTM links (with Google's builder) to analyze where their webinar subscribers came from.

It was a big surprise to us when HubSpot informed us that it wouldn't be possible to check analytics using UTM links created somewhere else (we realized this when we were tried to filter our list, and HubSpot registered 0 contacts coming from a conversion location including UTM link XYZ).

I had a chat with HubSpot and they advised we should only use HubSpot's own UTM links to ensure we would see the performance 100%.

Let's take a look at how to create UTM links for your campaign and discuss a few best practices about campaigns on HubSpot.