How to create custom properties on HubSpot

You know that HubSpot has more than 100 default properties right?

There are properties associated with your contact’s profile, company, their browsing activity, ads conversions, email engagement… And much more!

Now, let’s suppose you want to add information about people’s… food choices.

Now, obviously, HubSpot doesn't really have this property by default, right?

But you want to save this information about your contacts because this is important to your business and period.

What you have to do here is to create a new property on HubSpot.

Let's see how this is done?